DTC brands... Your Abandoned Cart Rate should be sounding an alarm... 🚨
According to Shopify, the average abandoned cart rate on mobile is 86%. 🛒
That means 86% of your users are saying there is something about your current mobile web experience that is not giving them the confidence to buy. So what is the number one reason why a user abandons a purchase?
Too many friction points to the sale.... Dozens of form fields, forced user account creation, too many clicks to the checkout. All resulting in a user losing interest and attention.
A Mobile App solves this. No loading times. No form fields. 2 clicks to checkout. 📱
The result.... subconscious bias towards your brand, and…
Higher conversion rates.... Higher Repeat Purchases.... Higher Customer Lifetime Value... 💰
.... and maybe even an IPO. 🚀
