DTC is here to stay..... Victoria's Secret acquired Adore Me for a whopping $400 million.

DTC is dead?  No way..... This week, Victoria's Secret acquired Adore Me for a whopping $400 million.  

What was a huge driver of this wildly successful exit?

AdoreMe's mobile app success. In Victoria Secret's pursuit of a digital overhaul, they have watched Adore Me create an unrivaled digitally native customer experience.  

AdoreMe mastered the art of "owning" their channel. With a massive proportion of sales coming from the #AdoreMe mobile app and 7,000 gleaming 5-star reviews in the App Store, their customers have spoken. 

To make the behemoths in category even more envious, AdoreMe's digital-first approach is taking market share while enjoying TRIPLE the margins of #VictoriasSecret .  It's been all about digitally native growth.

Here is what made their app a success:

📱 Rockstar push notification strategy
📱 Subscription model that retains
📱 Exclusive drops + early releases for app users
📱 App-exclusive promotions for loyal app shoppers
📱 Lightning-fast speed of checkout

There are only two "owned" digital sales channels a brand can have: 

1.  Brand's website
2.  Brand's Mobile App

Without both of these, #dtc brands are missing out on massive growth opportunities.

Cheers to the team at Adore Me on a wildly successful exit!